Last year, we opened the doors to our prestigious Wella studio for the very first time, welcoming 250 influencers, members of the press and industry visionaries into an immersive world of innovation, education and artistry.

This year, the House of Wella is back and it’s bigger than ever. On 14th – 15th September 2026, we’re taking over London’s Town Hall by Bottaccio for two extraordinary days celebrating hair, creativity and culture.

Get ready to discover the latest innovations across hair and nail, experience exclusive masterclasses and meet the incredible talent shaping the future of beauty.

The doors are opening once again - and your House of Wella experience begins right here.

House of Wella 2026 is an exclusive, invitation-only event.

Be among the first to experience the newest developments in hair and nails, learn directly from renowned experts through inspiring live sessions, and connect with the professionals, personalities and creative talent influencing the industry.

Whether you’re looking to learn, connect or simply be inspired, this is your invitation to experience the very best of Wella Company.

Meet the celebrities, professionals and creators shaping the hair industry 

Join the expert masterclasses led by some of beauty’s biggest names and innovators.

Be the first to discover the latest launches & innovations in hair and nail.

Discover the latest products, innovations and experiences from leading beauty brands.